MAINTANING A COMPETITIVE EDGE

“It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.” … Germany Kent

Your company must achieve a competitive edge, whether you sell products, services or some combination of the two to be relevant! Here are some ways to create and maintain a competitive edge!

1. Value Pricing

Charging more is what’s referred to as “prestige pricing.” It’s used not just to boost margins but to increase a brand’s image and social capital by appealing to buyers who don’t take cheaper products seriously. People are willing to pay... read more

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ACTIVE LISTENING

“In times of uncertainty, employees crave clarity. As a leader, you won't always have all of the answers - no one expects you to - so you must be open to listening and learning from others. Once you understand a challenge and outline the options, you have to be confident in making bold and optimistic decisions.” …Marillyn Hewson

Here are some common listening bad habits that will prevent you from becoming the most effective communicator.

• If an individual repeatedly raises the same issues or points of view to you, as an active listener, the fundamental problem to consider is... read more

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MINDFUL DECISIONS

“We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals.”…Stephen Covey

Mindfulness means that you are conscious and aware, focused on the present moment, and able to calmly observe and accept all your feelings, thoughts, and bodily sensations. Mindfulness means you’re able to pause, reflect, and listen to your inner wisdom. Mindfulness means that you can focus on the relevant information, know when to cut your losses, stay aware of your biases, and check your ego.... read more

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