BEING CONNECTED

“I think it's really important that we understand that we share this world and we're connected to it”… Tim Hetherington

As we take time to observe our surroundings when we are confronted with a deadly virus, we begin to have a fresh perspective of how we are all connected. While walking yesterday I observed a young boy who had climbed up a tree and was sitting on one of the branches. I once did the same thing in my younger years, and it made me feel liberated. What joy that experience was and must have been for this young man.... read more

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MAINTANING A COMPETITIVE EDGE

“It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.” … Germany Kent

Your company must achieve a competitive edge, whether you sell products, services or some combination of the two to be relevant! Here are some ways to create and maintain a competitive edge!

1. Value Pricing

Charging more is what’s referred to as “prestige pricing.” It’s used not just to boost margins but to increase a brand’s image and social capital by appealing to buyers who don’t take cheaper products seriously. People are willing to pay... read more

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ACTIVE LISTENING

“In times of uncertainty, employees crave clarity. As a leader, you won't always have all of the answers - no one expects you to - so you must be open to listening and learning from others. Once you understand a challenge and outline the options, you have to be confident in making bold and optimistic decisions.” …Marillyn Hewson

Here are some common listening bad habits that will prevent you from becoming the most effective communicator.

• If an individual repeatedly raises the same issues or points of view to you, as an active listener, the fundamental problem to consider is... read more

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