BEING CONNECTED

“I think it's really important that we understand that we share this world and we're connected to it”… Tim Hetherington

As we take time to observe our surroundings when we are confronted with a deadly virus, we begin to have a fresh perspective of how we are all connected. While walking yesterday I observed a young boy who had climbed up a tree and was sitting on one of the branches. I once did the same thing in my younger years, and it made me feel liberated. What joy that experience was and must have been for this young man.... read more

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MAINTANING A COMPETITIVE EDGE

“It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.” … Germany Kent

Your company must achieve a competitive edge, whether you sell products, services or some combination of the two to be relevant! Here are some ways to create and maintain a competitive edge!

1. Value Pricing

Charging more is what’s referred to as “prestige pricing.” It’s used not just to boost margins but to increase a brand’s image and social capital by appealing to buyers who don’t take cheaper products seriously. People are willing to pay... read more

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GET FIT!

“Remember who you are doing it for!” … Bill Blalock

Every time we hear this phrase we immediately think of physical fitness. That’s just the way we are programed to think and respond. The first thing that comes to mind is to “lose weight.” It’s more than that. Here is a balanced approach for being “fit” in your life. It comprises three components: Physically Emotionally Spiritually Let me explain it this way: First, our physical wellness drives a significant portion of our overall well-being. It impacts our self-esteem. It demands that we get involved in a regular exercise program and a diet that is... read more

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